Neighborhood Demographics Tool
Looking for AWESOME data to give your clients? How about demographics from income to diversity per zip code from the US census. Here the US Census meets Google Maps thanks to the New York Times. They use census data samples from 05-09 to give us an idea of the neighborhood demographics are.
You’ll love how easy it is to navigate through this site. Just enter your zip code and it will zoom into that area- you can search down to specific neighborhoods and streets even to find detailed information on Income, Race and Ethnicity, Education Level, and Housing information.
This is a great place to send your buyer clients to find more information about the areas they are considering. It’s great information for you to use in your listings as well. It will give you and your sellers insight into who will most likely be interested in the home based on neighborhood demographics to help you better target your marketing.
I think this is a must use in your arsenal of resources to educate your clients!
Be On TV!
How REALTORS can get on HGTV
Thinking of revamping your marketing for 2011~ try getting on TV to spice things up! From HGTV to the Amazing Race. It’s not as hard as it sounds, and there are some fun ways to get your client’s involved too. Being in real estate the obvious channel’s to explore first would be HGTV or Bravo- they have tons of real estate related shows for you to apply to. Here are the links to the show’s they are casting right now: HGTV BRAVO. Check back often as the lists are always changing. All you need to do is apply- but first you need to find the perfect client to take on the show with you. They want SPUNKY, and a good story line. It helps to have the application written from the client’s perspective (the show is really about them, not you!) Below is a short video I created on some tips for Reality TV.
Get your client’s involved! Looking for a fun client event- look at family game show websites like Wheel of Fortune, or The Price is Right- they often travel around the country- you could create a car pool and encourage your clients to play hooky from work to go with you! If you’re in So. Cal there really is no reason you don’t do this at least once a year anyways. If you’re near a major metropolitan area you could create multiple teams to try out for a show, like Wipe Out or Amazing race- send out an e-mail invite and have all your clients meet you at the traveling location. (They go all over the country for these shows) Be prepared for a long day and long lines- but it’s a great way for you to hang out with your clients. And who knows maybe someone in your group will be picked for the show! Then you can have a client viewing party when it airs. The sky’s the limit to having fun and getting on TV. It’s an outside the box way to market yourself uniquely to your clients, and if you’re on a real estate show like House Hunters you might possibly pick up a few new ones!
Enjoy!
