Be On TV!
How REALTORS can get on HGTV
Thinking of revamping your marketing for 2011~ try getting on TV to spice things up! From HGTV to the Amazing Race. It’s not as hard as it sounds, and there are some fun ways to get your client’s involved too. Being in real estate the obvious channel’s to explore first would be HGTV or Bravo- they have tons of real estate related shows for you to apply to. Here are the links to the show’s they are casting right now: HGTV BRAVO. Check back often as the lists are always changing. All you need to do is apply- but first you need to find the perfect client to take on the show with you. They want SPUNKY, and a good story line. It helps to have the application written from the client’s perspective (the show is really about them, not you!) Below is a short video I created on some tips for Reality TV.
Get your client’s involved! Looking for a fun client event- look at family game show websites like Wheel of Fortune, or The Price is Right- they often travel around the country- you could create a car pool and encourage your clients to play hooky from work to go with you! If you’re in So. Cal there really is no reason you don’t do this at least once a year anyways. If you’re near a major metropolitan area you could create multiple teams to try out for a show, like Wipe Out or Amazing race- send out an e-mail invite and have all your clients meet you at the traveling location. (They go all over the country for these shows) Be prepared for a long day and long lines- but it’s a great way for you to hang out with your clients. And who knows maybe someone in your group will be picked for the show! Then you can have a client viewing party when it airs. The sky’s the limit to having fun and getting on TV. It’s an outside the box way to market yourself uniquely to your clients, and if you’re on a real estate show like House Hunters you might possibly pick up a few new ones!
Enjoy!
Latest Craze on Facebook!
Checkout the latest craze on Facebook. Branchout is a bit like Linkedin but in my opinion way cooler and easier to use because it’s built into Facebook where all your clients and friends are already. It’s a great way to prospect for clients and to show case your resume.
As you know Facebook is a social network. That means you really shouldn’t be promoting yourself all the time, but rather engaging with your clients. Branchout does the bragging for you through their endorsements and resume feature!
It’s an app inside Facebook. It’s free and super easy to use. All you do is sign up here. You’ll notice from the picture I have in this post that I have 45 friends on Branchout- but from their connections I have 66,000 2nd degree connections at 46,000 companies.
Now why is this important? Think about if you know of a company moving to your city- you may want to help all of those relocating to buy a house. With Branchout you can see who in your sphere knows someone at that company. As you can see out of 45 people I have contacts at 46,000 companies- now that’s a lot of opportunity! Beyond connecting the dots between friends Branchout is great for giving recommendations. The more you give, the more you’re likely to receive from your clients. This is your bragging page, your resume page, your I’m AWESOME page. Branchout is the perfect place to talk about your accomplishments.
So what are you waiting for? Hurry up and connect with me on Branchout! You’ll love it.
Most Creative Presentation Tool Out There!
Brainshark! Looking for a way to send effective communication that your clients will pay attention to - check this out! You’ll love the endless possibilities with this cool easy to use FREE technology. Just think from welcome e-mails to online homebuying seminars. On your website you can have an “about us” presentation, or highlight your listings. You can even walk your clients through the contract writing process, or send your seller’s a monthly marketing update that you walk them through showing them stats and the new listings in the neighborhood. Broker’s it’s a great way to recap your meetings your agents missed. The sky’s the limit on this one- best part it’s easy and it will stand out- as there is nothing else out there like this!
It only takes you a few minutes to set it up. To see a sample of one I did click here. All you need is a computer, your presentation and a phone. To set up your own to test it out click here! (for the test run it provides the powerpoint for you!) You’ll love the tracking on this too- when someone views your presentation you’ll get an e-mail with their information so you can follow up with them. That’s why you had to input your info- I promise I won’t e-mail you though. It’s just to show you the tracking feature.
Check it out and let me know what you think- and better yet- share with us how you use it!
